Businesses that ship their products direct-to-consumer (DTC) know that product packaging is critical to customer satisfaction. Shoppers expect their products to arrive at their doorstep well-protected, and beautifully presented. Here’s how the e-commerce industry is using void fill to tackle its unique challenges.
The explosive growth of online shopping has not only reshaped the retail world but also sparked new trends and challenges in the packaging of consumer goods. E-commerce businesses have to deliver it all, and look good doing it!
Product Diversity: E-commerce platforms ship everything from fragile stemware to rugged outdoor gear. That means void fill solutions must be highly adaptable, protecting items of every shape, size, weight, and material.
Customer Experience: Unboxing is more than just opening a box, it’s an e-commerce brand’s moment to shine! Void fill materials printed with a company’s logo, colors, and custom designs add a splash of personality that makes their brand unforgettable.
Damage Prevention: No matter what’s being shipped, the top priority is making sure it arrives intact. The right type of void fill not only protects against shocks, vibrations, and compression, it also protects against costly returns and negative reviews.
Sustainability: Today’s customers expect environmentally friendly packaging. Businesses that package their goods with earth-friendly options like recyclable and compostable materials show that they’re listening, and doing their part.
Cost Efficiency: E-commerce margins are tight, so cost-effective void fill is a must. Lightweight bulk fill material like air pillows and wholesale crinkle paper help keep shipping costs low.
